1. Traffic Campaign
Objective: Drive visitors from Facebook or Instagram to your WordPress site.
Use Case: Promote blog posts, landing pages, or product pages.
Tips:
Use eye-catching visuals or carousel ads.
Add a clear call-to-action (CTA) like “Read More” or “Visit Now.”
Target audiences based on interests, demographics, or website visitors (via Pixel).
2. Lead Generation Campaign
Objective: Collect emails or inquiries directly through Facebook forms.
Use Case: Build an email list, capture leads for newsletters, webinars, or services.
Tips:
Integrate Meta Lead Ads with WordPress email plugins like Mailchimp or HubSpot.
Offer a lead magnet: eBook, free consultation, or discount.
Keep the form short to increase submissions.
3. Conversion Campaign
Objective: Drive specific actions on your WordPress site (purchases, sign-ups, downloads).
Use Case: Promote an online store (WooCommerce), courses, or paid services.
Tips:
Use Meta Pixel to track conversions.
Optimize for actions like “Purchase,” “Add to Cart,” or “Sign Up.”
Retarget visitors who abandoned carts or didn’t complete forms.
4. Remarketing / Retargeting Campaign
Objective: Re-engage people who visited your WordPress site but didn’t convert.
Use Case: Increase conversions from warm traffic.
Tips:
Segment audiences: visited blog, product pages, or checkout.
Show dynamic product ads using WooCommerce catalog.
Create urgency with limited-time offers.
5. Engagement Campaign
Objective: Boost interactions with your posts or page to increase brand awareness.
Use Case: Promote blog content, events, or community interaction.
Tips:
Use videos, polls, or carousel posts.
Encourage comments, shares, and likes to improve organic reach.
Later retarget engaged users for traffic or conversion campaigns.